Independent Authors Book Experience Email Marketing Campaigns

Independent Authors Book Experience (IABX) is a non-profit organization that seeks to promote the work of self-published or independent authors, poets and illustrators. My goal was to design Mailchimp campaigns that the client could easily edit and adapt to fit the needs of the organization. I created a series of email templates using visual branding guidelines to promote events and encourage sponsorship. I built an email marketing plan with a fresh look and an effective call to action, increasing open rate by 14%.